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The REAL® Difference for Consumers

Do you ever get confused by the choices in the dairy case? The REAL® Seal makes it easy tell the difference between real dairy products and an ever-increasing list of imitators.

 

Products bearing the REAL® Seal must meet specific guidelines and are certified as having been made in America without imported, imitation, or substitute ingredients. Companies register these products and provide product ingredient labels.

 

In an increasingly globalized world, the made-in-America requirement is especially important. The REAL® Seal means not only that the product is a real dairy food, but that it was made with milk from cows on U.S. dairy farms.

 

More than 350 companies use the REAL® Seal on more than 10,000 products. The actual number of REAL® Seal label images is far greater than 10,000, however, since products may be packaged in multiple sizes. For example, a particular brand of yogurt may be registered as one product, but is sold in three different containers: six ounces, 16 ounces, and 32 ounces. As a result, the number of label images in the marketplace could be three or four times the number of registered products.

 

The REAL® Seal: A Made-in-America Guarantee

 

Concerned about the safety of imported foods? Or perhaps you simply want to support U.S. dairy farm families over food producers located in other countries.

 

The REAL® Seal is the answer when it comes to American-made dairy foods. It’s a de facto country-of-origin labeling program. Products bearing the REAL® Seal are certified as having been made in this country with milk from cows on U.S. dairy farms and without imported, imitation, or substitute ingredients.

 

The REAL® Seal means not only that a product is made with real dairy foods, but that it is made in the USA. Look for it when you want to be certain a product starts with milk from cows on U.S. dairy farms.