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Quality you can taste and trust.
It's hard to find in today's marketplace.


Does a product live up to its reputation? Can you trust what the label says? Is it for real? Too often, the answer is no.


That’s one reason the dairy industry four decades ago created the REAL® Seal. It’s an assurance that you are buying a genuine dairy product, made with milk from cows on U.S. dairy farms, and meeting strict manufacturing requirements. When you see the REAL® Seal on a dairy product or in a store or restaurant, you can trust it’s the real thing, and not an imitation.


To learn more about what the REAL® Seal means to consumers, what products carry the REAL® Seal, or what using the REAL® Seal can do for business, click on one of the links above. You can also visit the REAL® Seal Facebook and Pinterest pages.

REAL® Seal Users


REAL® Dairy Nutrition


Don't be Fooled by Imitators