The REAL® Difference for Marketers
Since 1977, the REAL® Seal has been used to differentiate REAL® dairy products made from U.S. cow's milk with imitations or substitutes. Over the years, the REAL® Seal has remained one of the most highly trusted symbols for high value dairy goods.
In a recent study among shoppers 22 years of age or older:
- 92% see the REAL® Seal as extremely or very important;
- The REAL® Seal significantly improves purchase intent;
- Consumers are willing to pay slightly more for products that have the REAL® Seal – up to 5%; and
- Products are more highly rated when carrying the REAL® Seal.
Having the REAL® Seal on your product truly makes a difference to consumers.